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New Year Sales: What Genuinely Gets Cheaper and What Only Looks Like It Does

After the holidays, some items genuinely drop in price. Many others just get a fresh coat of paint on their old tags.

The fashionhotspot editors10 picks
New Year Sales: What Genuinely Gets Cheaper and What Only Looks Like It Does

The period right after Christmas and into the New Year is often marketed as a prime time for deals. Retailers clear out inventory, and consumers are looking for value. However, not every discount is a true bargain. Some items see genuine price reductions as the retail cycle shifts, while others are merely presented with an inflated original price to make a small saving look more significant. Understanding these cycles helps you judge a discount.

The key is to identify which product categories are truly at the end of their sales season or approaching a new model release. This is where real savings are found, not on items that are perennially on 'sale' or those whose prices will drop further later in the year. A sceptical approach to post-holiday promotions can save you money and prevent buyer's remorse.

The short version
NordicTrack Commercial 1750
For starting a home fitness routine
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How we picked

Our recommendations are based on publicly available data regarding seasonal pricing trends, product release cycles, and common consumer experiences. We review product specifications, independent reviews, and market analysis to identify items that typically see genuine price drops after the New Year. We have not conducted hands-on testing of these specific products. The goal is to highlight categories and items that offer verifiable value during this specific sales period, based on their known market performance and typical seasonal price adjustments.

At a glance

#ProductBest forApprox. price
1NordicTrack Commercial 1750For starting a home fitness routine$1,500-2,000
2Columbia Bugaboo II Interchange JacketIf you need a versatile winter coat$120-180
3LG C3 OLED Evo TVFor a premium visual upgrade$900-1,500
4KitchenAid Artisan Series 5-Quart Stand MixerFor serious home bakers$300-400
5Amazon Basics Velvet HangersFor tidying up closet space$20-35 (for 50-pack)
6Samsung Galaxy Watch 6For Android users tracking fitness$200-250
7HP Envy Inspire 7955e All-in-One PrinterFor a versatile home office printer$180-220
8Therabody Theragun PrimeFor muscle recovery at home$180-250
9Casio G-Shock DW5600E-1VA durable, no-frills timepiece$40-60
10Holiday-themed decor (Generic)For next year's celebrations$5-50

Prices are approximate at the time of writing and change often.

The picks

NordicTrack Commercial 1750
01 · For starting a home fitness routine

NordicTrack Commercial 1750

Fitness equipment often sees significant price drops in late December and early January. This is largely due to New Year's resolutions, creating a surge in demand that retailers cater to with aggressive promotions on older models. The NordicTrack Commercial 1750 is a popular, robust option for home use. It offers a 10-inch HD touchscreen, incline and decline capabilities, and integrated iFit workouts. The motor is powerful enough for most runners, typically 3.75 CHP, which ensures smooth operation and durability for varied workouts. Its deck cushioning system can reduce impact on joints, making longer sessions more comfortable. While new models are released, the previous year's 1750 often maintains strong features at a lower price point during this time, offering good value for a substantial piece of home gym equipment.

$1,500-2,000Trade-off: Requires significant floor space when in use

Why it is here

  • Strong motor suitable for running and walking
  • Large touchscreen with interactive training programs
  • Good cushioning system for joint comfort

Worth knowing

  • Requires significant floor space when in use
  • Can be heavy and difficult to move alone
Columbia Bugaboo II Interchange Jacket
02 · If you need a versatile winter coat

Columbia Bugaboo II Interchange Jacket

Winter apparel, especially heavier jackets, sees its deepest discounts after Christmas as retailers clear stock for spring collections. The Columbia Bugaboo II Interchange Jacket is a classic example of a reliable, multi-season coat that often gets significant markdowns. It is a '3-in-1' system, meaning it combines a waterproof outer shell with a zip-in fleece liner, allowing for versatility in different temperatures. The outer shell uses Omni-Tech fabric for breathability and waterproofing, while the fleece provides warmth. This design makes it adaptable from mild, rainy autumn days to colder, snowy winter conditions. Buying this type of jacket in January means you get a functional item for the remainder of winter at a price much lower than its peak season cost, making it a practical purchase.

$120-180Trade-off: Can feel bulky when all layers are combined

Why it is here

  • Highly versatile 3-in-1 design for varying weather
  • Waterproof and breathable outer shell
  • Durable construction for multiple seasons

Worth knowing

  • Can feel bulky when all layers are combined
  • The style is functional, not fashion-forward
LG C3 OLED Evo TV
03 · For a premium visual upgrade

LG C3 OLED Evo TV

Televisions, especially previous year's models, often see notable price reductions in January. This is driven by the Consumer Electronics Show (CES) in early January, where new models are announced. Retailers then need to clear out older inventory. The LG C3 OLED Evo is a high-performance TV that provides excellent picture quality with deep blacks and vibrant colors, thanks to its OLED panel technology. While newer models like the C4 are introduced, the C3 still offers a premium viewing experience with features like a 120Hz refresh rate, HDMI 2.1 ports for gaming, and smart TV capabilities. The performance difference between year-over-year models is often incremental, making the discounted C3 a strong value for a high-end display. Consider its size carefully for your viewing space.

$900-1,500Trade-off: Risk of temporary image retention with static content

Why it is here

  • Exceptional picture quality with deep blacks
  • Smooth motion handling for sports and gaming
  • Excellent smart TV platform

Worth knowing

  • Risk of temporary image retention with static content
  • Can be expensive even with discounts
KitchenAid Artisan Series 5-Quart Stand Mixer
04 · For serious home bakers

KitchenAid Artisan Series 5-Quart Stand Mixer

Small kitchen appliances, particularly those popular for gifting, frequently see discounts after the holiday rush. Retailers clear excess inventory or process returns. The KitchenAid Artisan Series 5-Quart Stand Mixer is a common item in these sales. It features a powerful motor and planetary mixing action, ensuring thorough incorporation of ingredients. The 5-quart stainless steel bowl is large enough for most home baking tasks, from bread dough to cake batter. It comes with multiple attachments, including a flat beater, dough hook, and wire whip, expanding its utility beyond just mixing. While it is a significant counter space commitment, its durability and versatility make it a valuable tool for anyone who bakes regularly. Look for older colorways that might be further discounted.

$300-400Trade-off: Heavy and takes up considerable counter space

Why it is here

  • Durable, all-metal construction for longevity
  • Versatile with multiple included attachments
  • Powerful enough for dense doughs and large batches

Worth knowing

  • Heavy and takes up considerable counter space
  • Additional attachments can be expensive
Amazon Basics Velvet Hangers
05 · For tidying up closet space

Amazon Basics Velvet Hangers

Home organization products, like hangers or storage bins, become popular purchases in January as people tackle New Year decluttering. This category often sees competitive pricing during this period. Amazon Basics Velvet Hangers are a frequently discounted item that genuinely improves closet efficiency. Their slim profile saves space compared to traditional plastic or wood hangers, allowing more clothes to fit in the same area. The velvet flocking prevents clothes from slipping off, which is particularly useful for silk blouses or wide-neck tops. While they are not unbreakable, they hold up well under normal use and are a cost-effective way to standardize and optimize closet storage. They can make a noticeable difference in how tidy and functional your wardrobe feels, which is a common post-holiday goal for many households.

$20-35 (for 50-pack)Trade-off: Can break if handled roughly or overloaded

Why it is here

  • Slim design saves significant closet space
  • Velvet flocking prevents clothes from slipping
  • Affordable way to update closet organization

Worth knowing

  • Can break if handled roughly or overloaded
  • Clothes can cling slightly to the velvet surface
Samsung Galaxy Watch 6
06 · For Android users tracking fitness

Samsung Galaxy Watch 6

Smartwatches often see price adjustments around the New Year, especially previous generations. While new models typically launch later in the year, retailers might clear existing stock. The Samsung Galaxy Watch 6 remains a solid choice for Android users, particularly those with Samsung phones. It offers comprehensive health tracking, including heart rate monitoring, sleep analysis, and body composition measurements. The bright AMOLED display is clear and responsive, and the watch runs Wear OS, providing access to a wide range of apps. Its battery life is generally sufficient for a day of use, though heavy usage might require daily charging. For those looking to track fitness and receive notifications without committing to the newest, full-price model, the Watch 6 offers significant functionality at a more accessible price point post-holidays.

$200-250Trade-off: Battery life may require daily charging

Why it is here

  • Comprehensive health and fitness tracking features
  • Vibrant display and smooth operating system
  • Good integration with Android devices

Worth knowing

  • Battery life may require daily charging
  • Full functionality often limited to Samsung phones
HP Envy Inspire 7955e All-in-One Printer
07 · For a versatile home office printer

HP Envy Inspire 7955e All-in-One Printer

Printers, especially all-in-one models, can see discounts after the holiday season as retailers adjust inventory. The HP Envy Inspire 7955e is a good example of a versatile home office printer that might be discounted. It offers printing, scanning, and copying functions, with decent print speeds for both black and white and color documents. Its wireless connectivity makes it easy to print from various devices. The printer also includes features like automatic two-sided printing and a document feeder, which are convenient for home use. While printer ink costs remain a consistent consideration for any model, the upfront price reduction on the hardware itself can make this a more attractive purchase. Consider its size and typical usage before committing, especially if you rarely print.

$180-220Trade-off: Ink cartridges can be expensive over time

Why it is here

  • All-in-one functionality (print, scan, copy)
  • Wireless connectivity for flexible placement
  • Automatic two-sided printing

Worth knowing

  • Ink cartridges can be expensive over time
  • Print quality for photos is acceptable, not outstanding
Therabody Theragun Prime
08 · For muscle recovery at home

Therabody Theragun Prime

Percussion massagers, popular for gifting and New Year's fitness resolutions, often see price drops after the holiday rush. The Therabody Theragun Prime is a well-regarded model in this category. It offers a balance of power and portability, with a quiet motor and up to 120 minutes of battery life. The device delivers deep muscle treatment, which may help with muscle soreness and recovery after workouts. It connects to an app via Bluetooth, allowing for guided routines and custom speed adjustments. While it is not a medical device, many users report it helps manage post-exercise discomfort. The Prime is less expensive than the Pro models but still provides significant force and amplitude for effective self-massage, making a discounted price a good entry point.

$180-250Trade-off: Can be awkward to reach some areas on your own back

Why it is here

  • Effective for deep muscle relief and recovery
  • Relatively quiet operation compared to older models
  • App connectivity for guided routines

Worth knowing

  • Can be awkward to reach some areas on your own back
  • Battery life is adequate but not exceptional for frequent, long sessions
Casio G-Shock DW5600E-1V
09 · A durable, no-frills timepiece

Casio G-Shock DW5600E-1V

Watches, particularly classic or slightly older digital models, can be found at reduced prices after the holidays. The Casio G-Shock DW5600E-1V is a perennial favorite that sometimes sees small but welcome discounts. This watch is known for its extreme durability and shock resistance, making it suitable for demanding environments or everyday knocks. It is water-resistant up to 200 meters, features a stopwatch, countdown timer, and an alarm. The basic digital display is easy to read, and its straightforward functionality appeals to those who need a reliable timepiece without complex smart features. While it is not a high-tech gadget, its robust build quality and long battery life make it a practical, long-lasting purchase, especially when its already modest price is further reduced.

$40-60Trade-off: Lacks modern smartwatch features

Why it is here

  • Extremely durable and shock resistant
  • Highly water resistant for various activities
  • Reliable timekeeping with basic, essential functions

Worth knowing

  • Lacks modern smartwatch features
  • Backlight is not very bright in all conditions
Holiday-themed decor (Generic)
10 · For next year's celebrations

Holiday-themed decor (Generic)

Holiday-themed decorations, whether for Christmas, New Year's, or other winter festivities, are a category where post-Christmas discounts are consistently genuine and steep. Retailers need to clear seasonal inventory quickly to make room for new stock. You can often find discounts of 50% to 75% or even more on items like ornaments, string lights, wreaths, festive dishware, and themed textiles. This is not a purchase for immediate gratification but a strategic buy for the following year. While storage space is a consideration, purchasing high-quality or desired items at a fraction of their original cost can lead to significant savings over time. It requires planning ahead, but the savings are usually substantial enough to make it worthwhile for many households.

$5-50Trade-off: Requires storage space until the next holiday season

Why it is here

  • Deepest discounts on seasonal items
  • Opportunity to stock up on future decorations cheaply
  • Wide variety of products available on clearance

Worth knowing

  • Requires storage space until the next holiday season
  • Selection can be limited to what remains after the rush

Common questions

When do New Year sales actually start and end?

New Year sales typically begin right after Christmas, often on December 26th, and can run through mid-January. The initial days usually feature broader discounts, while deeper clearance sales on specific items like holiday decor intensify in the first week or two of January. The best deals often appear towards the end of this window, as retailers become more motivated to clear remaining inventory. However, the selection may be reduced by then. It is a balancing act between price and availability.

Are all 'New Year deals' genuine discounts?

No, not all 'deals' are genuine. Many retailers employ strategies to make discounts appear larger than they are, such as inflating the 'original' price before marking it down. Some items are consistently on 'sale' throughout the year, so a New Year markdown might not be anything special. Always compare the advertised sale price to the item's historical pricing using price tracking tools. If a discount looks too good to be true, it often warrants further investigation into its actual value. Do not buy something just because it has a 'sale' tag.

What types of items should I avoid buying right after Christmas?

Avoid buying popular electronics like new smartphones, current-generation laptops, or specific gaming consoles immediately after Christmas. These items rarely see substantial, sustained price drops in January. Their best deals often align with specific product launches later in the year, or during major sales events like Black Friday. Also, perishable goods or trending fashion items might be discounted, but they might be close to expiration or out of style quickly. Focus on items with clear seasonal clearance cycles, not those with stable or predictable pricing curves.

How can I tell if a discount is genuine and worth it?

To verify a discount, use online price tracking websites or browser extensions that show an item's price history over several months. This lets you see if the current 'sale' price is genuinely lower than its typical selling price, or if the price was recently inflated just to be marked down. Also, compare the price across multiple retailers. Look for clear indications that an item is being cleared out due to a new model release or end-of-season inventory. A true deal usually shows a consistent, lower price point compared to its long-term average.

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